What inspires you for your daily work?
Associations inspire us. The second level, so to speak, or the hidden message in the representational world. After all, in our job we mainly work with products, physical things. Looking at them, studying them and finding out "What can we tell with them?" and then translating these stories into images determines the creative process.
Inspiration can happen all around us. In very everyday glances: The color of a house wall, the shape of a carrot, or the randomly thrown piece of clothing in which we suddenly recognize something different. But of course we are also influenced by the visual arts, whether painting, sculptures or installations, as well as by films and music videos.